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How Employers Use Social Media to Find New Job Candidates

How Employers Use Social Media to Find New Job Candidates

During 2012, companies may use social media platforms to recruit for over 80 percent of job openings. Is this a rumor or just smoking ashes? You’ve heard the old saying, “Where there’s smoke there’s fire.” It might be worth your while to take a closer look at growing social media trends.

If you’re in the market to land a new job, your social profile could be the key to landing the career of your dreams. According to Tech Crunch, a web publication that offers technology news and analysis, recent research by Bullhorn indicates that LinkedIn leads in social job recruiting and is followed by Twitter and Facebook. Bullhorndevelops recruitment software and applicant tracking systems.

According to social media trends, more recruiters are looking online to find suitable job candidates. And social media profiles could be the new cover letters and resumes that get their attention. Social media can be great way to leverage your career possibilities and shift the odds of finding employment in your favor.

Six Seconds to Discovery

Job recruiters may spend six seconds or less on a profile page. This means your profile needs to stand out in a crowd if you intend to be discovered. If you don’t have a social media profile, it may be time to create one. Start building a social media profile with LinkedIn, and then familiarize yourself with Twitter and Facebook.

Consider the following guidelines for LinkedIn:

  • Create a Catchy Headline – The rules of advertising are constant. Let the world know who you are and how you can help.
  • Go for the Personal Touch – People would like to know about your goals. What are your passions? What do you love to do in life? How do you intend to help others?
  • Use Spell Check – Along with a bare-bones profile, employers may be completely turned off if they find spelling mistakes.
  • Consider Making a Call to Action – Your LinkedIn summary, or video if you’ve posted one, should inform others where they can go for more information or what number to call for a consultation.
  • Improve Your Chances of Being Found – Keywords, words specific to your industry niche, are what recruiters query on LinkedIn to find job candidates. If your industry’s job market is competitive, employers will most likely look for people with the right skills rather than take a chance in hiring an employee who will need time to adapt.

The Value of Education

An online degree is a great way to develop your personal skills and position yourself for future career possibilities. At Everest, we offer practical degree-oriented programs that allow you to complete an education on your own terms. Depending on the program, you can earn your associate, bachelor’s or master’s in a variety of popular programs.

But an education is only the first part of the journey. How you promote yourself by adapting to new marketing trends and emerging recruiting methods may mean the difference between finding the job of your dreams and having to extend your job search.

Contact us today to find our more about our programs and how an online degree can be a valuable tool that helps accelerate your career.

Tagged with: Articles, Everest University Online

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