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Leveraging LinkedIn for the Job Hunt

If you’re job hunting, leveraging social media is a great way to get and stay connected with people who are movers and shakers.

Social media is far more than just logging onto a website for an occasional chat or to play a virtual game. Social media is beginning to define how some employers look for and hire candidates.

LinkedIin, often referred to as the “professional Facebook,” allows you to manage your personal brand to your advantage in career-search efforts. LinkedIn is just like everything else in life. You’ll get back exactly what you put in. Here are some helpful tips that can help get your career moving in the right direction.

  1. Build a profile that’s an “eye” catcher. Merely setting up an account with a name and title may not be enough to turn the tide. Update your profile and utilize keywords that highlight your area of expertise.
  2. Be sure and include a professional photo. A professional photo will make you look professional. Hugging a friend or a dog, though pleasant enough, may send a different message to anyone viewing your profile.
  3. Get “recommended.” The only people who will verify your stated area of expertise are the people willing to recommend you. Get aggressive and make a request to a select few. Getting a recommendation may be difficult if you stray too far from your professional circle.
  4. Hook up with LinkedIn industry groups. Industry group members post information on events and engage in chat streams about relevant industry topics. You can network and learn a lot in the process.

Stay connected. In today’s world, social media networking is an emerging trend that has every indication of being around for a long time to come.

Everest University Online, a division of Everest University, offers associate, bachelor’s and master’s degrees for those looking to enter some of today’s most visible career fields including business, accounting, applied management, computer information science, criminal justice, homeland security and more.

Contact us today to learn more about the degrees and programs offered.

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